The food supply chain is dominated by a few gatekeepers with highly centralised market power, preventing food producers and buyers to trade directly and thereby be in control.

Dagens is disrupting the food industry by building a new supply chain. We coordinate flow of information and goods, but don’t own anything but the digital infrastructure.

Dagens makes trading of diverse and independent food production
economically sustainable - which is key for maintaining a resilient food system and a healthy planet.

Maximo and Sunna met in previous startup, Foodmrkt. Kristina and Stian came onboard at a later stage - we met them through common food and sustainability passion.

1. The Space -  where we can make a "war room" (See sprint book), and that is centrally located and very close to our customers.

2. Access to passionate people and fullstack team that could kick off the first prototype. Big creds to Jonas and Anders that believe in the power of food in life.
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3. Iterate people - grounded and competent - no startup hysteria.

1. Open and experimental. Example: We are allowed to have our "varelager" on the top floor.

2. "We are in it together" mindset. Example: Rune, Kim and Anders pulled us out of the dark in January when lack of funding was killing us.